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Showing posts with label OPERA America. Show all posts
Showing posts with label OPERA America. Show all posts

Monday, June 6, 2016

Reflections on Opera Conference 2016



By Rebecca Ann S. Kirk, Manager of Education Programs

I was nominated by our General and Artistic Director, Esther Nelson, to apply for the Career Advance initiative to attend Opera Conference 2016. OPERA America selected my application to be one of 10 emerging arts leaders in its inaugural cohort. The initiative was created to meet the needs of the field by providing more levels of career support for opera professionals. (OPERA America already has a highly regarded Leadership Intensive program.)  As the Manager of Education Programs, until now, my professional development has centered around best practices in arts education and community engagement, but not specifically in opera. I welcomed the opportunity to connect with colleagues in the field and learn the best practices in opera that were being implemented successfully in different communities throughout North America.

After a whirlwind of new faces, long days, and lots of opera, punctuated by French pastries and café au lait, I have had a chance to reflect on my experience in Montréal at Opera Conference 2016 and would like to share a few insights. My insights ended up to be more broadly reaching than my personal career development, yet I found that these take-aways were also highly supportive of the work I do, and in ways I hadn’t experienced before working within an arts organization. I returned to Boston inspired to continue to offer my best work to the community. Here is what I learned:

Community Engagement is essential. There was a general trend throughout the conference discussing various ways to truly, deeply engage our communities in a meaningful and lasting way. Opera has always been a highly social, community centralized art form. And opera professionals are realizing that in this manner, we must return to our roots if we are to remain vital to the community, which also means innovating, listening, and responding to our community in ways that draw them to us. As a side note, having dedicated my career to community engagement and arts education and often feeling like my work was viewed as “extra,” and “cute,” at Opera Conference I felt like the devout chorister singing “amen!” in response to this sermon. 

The theme for the conference this year was Global Strategies, Local Actions, and each company and individual was encouraged to ask themselves the question: “How  are we relevant to our community and how do we add value?” I was inspired by innovations of companies who are deeply engaging their local community. Here are a few highlights:
  • Houston Grand Opera’s chamber opera commission, O Columbia, about the Columbia space shuttle disaster, created through an in-depth partnership with NASA.
  • Opera Vancouver’s commission of, Stick Boy, with libretto by a spoken word artist’s biographical work on bullying. After it’s success on the mainstage, the opera was then adapted into a touring production to schools with accompanying supportive materials. Opera Vancouver also created a new production of The Magic Flute through their ongoing partnership with the First Nation communities in British Columbia, retelling the classic opera through native traditions, art, language and culture.
  • Opera Memphis’s community initiative, 30 Days of Opera, where they bring opera all over Memphis with pop-up performances every day for 30 days.
  • Manitoba Opera’s engagement relating to their season by partnering with local agencies to engage the community in difficult, yet critical social dialogue around topics including intellectual disability in conjunction with Of Mice and Men, and adult male suicide in conjunction with  Werther.

The field of opera is grappling with issues of cultural diversity and ways to create inclusivity.
Like almost every other industry, opera too faces challenges on how to adapt and broaden this centuries-old Western European art form for the 21st Century in our increasingly global community. Fortunately, the art form itself is flexible and has historically embraced many different traditions; and the arts naturally lend themselves to a continual process of reimagining and story-telling. The leaders in the field, however, are mulling over how to best make these necessary changes in meaningful ways. Issues of diversity include not only what may first come to mind: racial differences, but also people of different genders, generations, socioeconomic values, nationalities, and abilities. Issues of diversity touch every aspect of the industry including personnel, artists, donor cultivation, grants, marketing, audience services, education, and community engagement—basically any area that interfaces with people, which in opera, is just about everything! Although naturally there are different opinions on this matter, it was a topic that colored many of the sessions either directly or indirectly, and one that the field is currently thinking critically about.

Retreat is great for building relationships. Although not a conscious goal, I found that the opportunity to spend time and get to know colleagues from within my company with whom I don’t work directly very often was invaluable. (And even some that I do!) There is something about being with people you know but in a different location or context that helps facilitate relationship building—even (especially!) in instances where we sharing a meal and not talking about opera. These strengthened relationships have positively lead into my day-to-day work life.

In addition, I was able to have face-to-face conversations with my colleagues across the country. Relationship-building is essential in any industry, and especially in the highly-collaborative field of opera. By putting faces to names, sharing handshakes and hugs, and geeking-out in discussions on opera pedagogy for K-12 students, I returned to my desk feeling more supported in the work I do each day knowing I am part of a network.

We gathered because we are passionate about opera. Hundreds of opera professionals took time out of their busy lives to convene with colleagues in the beautiful city of Montréal for four days to talk about opera and how to make it better. As a group we are highly dedicated, passionate people who have devoted our careers to the arts because we believe in their importance to our communities and for the world. Despite the challenging conversations, differing opinions, and unique perspectives, it was re-centering to conclude the week as a patron of the arts.

On the final evening of the conference, our hosts, Opéra de Montréal, opened their world premiere Les Feluettes. I was utterly drawn in and completely captivated by this brand-new work of art. The music, story, and production were, in my humble opinion, flawlessly supportive of each other creating a riveting and deeply moving experience in the theater, an exemplar of what all opera strives to be, and a viscerally satisfying reminder of why all of us at Opera Conference and all of our colleagues back home do the work we do.

Friday, May 17, 2013

Reflections on the Opera America conference


Every year, opera companies from throughout North America get together for a conference and discuss strategies in development, new marketing ideas, technical production discoveries, programming ventures, etc. This year's host city was beautiful Vancouver, Canada.

I assisted a few sessions, here is a behind-the-scenes look at some of them:




Electronic Media Forum: Where is Opera headed now that we have media as a means of communication? We explored twitter and facebook as a marketing tool, some companies are creating short videos of behind-the-scenes (anything from following the day in the life of a singer, to how a set is built, to an homage to their unsung heroes), how blogging is a great way to connect directly with your audience, recording a world premiere, livestreaming a performance online, radio and television broadcasts, having your audience tweet live during a final dress performance etc.  In this day and age of communication, the thirst for audiences to get more information on the process has broadened and it’s very exciting to see how we can interact more with our patrons.

Atmospherics Onstage: This session was very interesting because we are always seeking to have more haze or fog onstage. Haze is wonderful for lighting effects; it helps create beautiful dramatic shafts of light. What is tricky in opera, as opposed to theatre, we have to worry about our singers' voices, the orchestra, visibility of monitors- how can we not hinder their performance, etc? The consensus is mostly to use water based machines--unfortunately not all of them give us that great of an effect as glycol based machines.

As the Seasons Turn: Non-traditional Opera on the Mainstage: This is always a hot topic at the conference. Some companies are having difficulty getting their audience excited about new music or new productions. Some companies do shows in parking lots, swimming pools, outdoors tents. However, if you put out a quality product, then the audience has a better chance to follow you and take artistic risks with you. I have to say, I was very proud to be sitting in the conference room as a member of BLO. We have been adventurous, concept wise, while being respectful musically and I think the pay off has been successful. Our Annex series (producing one opera each Season in a non-theatrical venue) is a wonderful opportunity to see a show within a different architectural context and many companies are hoping to have something similar in a few years.

I also visited the Queen Elizabeth theatre which underwent some major renovations over the past few years to sound proof it and make it more comfortable for the audience. I attended the keynote address, numerous mingling activities, and the Robert L.B. Tobin Director-Designer Showcase (they have interesting projects from the next generation opera makers). I heard about The Magic Flute Vancouver Opera produced with a new book and it made me look forward even more to our upcoming production. Our creative team has come up with a brilliant context and it will give our audience a new take on the story.

My favorite, year after year, remains the NEW WORKS SAMPLER. Over the evening you get to hear all kinds of new works either in development phase or recently performed. I find it fascinating because it’s a great way to get a pulse as to where opera in America is. I am incredibly excited by some of the new materials  I got to hear.

Julia Noulin-Merat
BLO Associate Producer 

Wednesday, May 11, 2011

Opera Conference 2011: Part 3

Today marks the final day of Opera Conference 2011. What a ride! As sessions wrap up with a final day of round table discussions, a few lingering panels and the closing remarks today, I've learned quite a bit during this whirlwind conference. Yesterday I heard from Tracy Galligher from Opera Company of Philadelphia about their wildly successful viral videos and all the resources required for such an endeavor. I loved listening in on the initial round table discussion amongst marketing and PR folk from around the country. They shared the strategies they've used in their subscription and single ticket campaigns. As I began my BLO career in the Audience Services office, I love hearing about how subscriptions work at other companies - and about their ticketing systems!


After the closing remarks today we bid farewell to our colleagues! Thanks for joining us!


-- Karen Robichaud

Monday, May 9, 2011

Opera Conference 2011: Part 1

My welcome packet!
Each spring OPERA America holds a conference in a different city in partnership with the local opera company and professionals from across the opera spectrum and the continent come together to discuss the successes, challenges and new horizons facing the world of opera today. This year, Opera Conference 2011 landed in Boston with Boston Lyric Opera and Opera Boston co-hosting, a hugely exciting opportunity!

The conference began with a couple of intimate seminars on Saturday and Sunday this past weekend and I kicked off my experience with the Electronic Media Form: Copyright Basics. I wasn't sure what to expect, but figured with all our content on YouTube, it would be helpful to know how to handle performance or rehearsal videos. While the gentlemen leading the session were certainly knowledgeable, I was disappointed that they didn't offer more guidelines or methods for navigating the murky waters of copyright laws that haven't caught up to new technologies. The overarching advice: ask for permission, do the legwork and you'll probably be okay. I left feeling a bit daunted: how would I ever sift through all the legal jargon and figure out what I needed to know? Nevertheless, there were more sessions to attend, a cocktail reception and a networking dinner the next day. For the time being, I needed my beauty rest.

Sunday I attended New and Social Media 201: Beyond the Basics, which I found interesting and energizing. I love hearing what other companies are doing, how they are doing it cheaply and how much fun it can be! Ceci Dadisman of Palm Beach Opera shared the services she uses for online contests, live chatting events and so much more - all on a budget. I have so many new ideas for the 2011/2012 Season, but before I tell you my ideas, tell me what you'd like to see BLO do more of in the online community? Do you wish we were more mobile friendly? Had an iphone app? Produced more video content? I'd love to hear from you!

The conference truly kicked off Sunday evening at the Welcome Reception at the Museum of Fine Arts, Boston and no opera event would be complete without singing and theatrics. I had a fabulous time soaking in the crowd, the excitement, the entertainment! These pictures do not do the evening justice, but the cast of A Midsummer Night's Dream provided excellent operatic moments during the reception!
 
Chad Johnson spontaneously started singing during the evening's festivities.
T. Steven Smith joined Chad in song.
Matthew Worth and Heather Johnson took the stage to delight the guests.
Matthew and Heather work their magic onstage.

Opera Conference 2011 continues throughout the week. Perhaps I'll see you there?

-- Karen Robichaud